Upfreebie was initially developed to experiment with the effectiveness of different content configurations. There are legitimate ways to get products and services for free, this compilation site was designed as a means to capitalize on a niche area of interest with an audience segment consisting mostly of Women in the United States aged 18-65. The idea was to create a compelling click-funnel for maximum conversion to link clicks to Amazon or advertising clicks from Google Adsense insertions, both equalling great opportunities to earn affiliate commissions from the aforementioned advertisement partners.

Conversions have been great in 2020-2021 but this site is still actively under development.